As co-founder and creative lead at DSSOLVR, I built a brewery brand that defied industry norms. I led marketing and creative, crafting bold visuals and immersive experiences. More than a marketing director, I was the brand architect—designing labels, shooting and editing content, managing social media, directing artists, and developing new products. I helped open two taprooms and a cocktail bar, translating brand personality into real-world spaces. Every visual, campaign, and piece of content reflected my vision—rooted in surreal humor, nostalgia, and controlled chaos.